This bulb is perfect for your in-store uses. Trying to make your diamond display case look flawless on all levels, this bulb will help give it the shine and brightness it needs to show all of its beauty with the 3250K color temperature. We also have them in different color temperatures if this one doesn't do it for you. This bulb is uses 250 watt and 24 volts it lights everything up. With a GX5.3 2-Pin base and shiny clear lamp finish it produces 550 lumens. This MR16 might be the one for your store. Looking to create a particular ambiance for your store these light bulbs the biggest impacts and you can literally SEE the difference.